Current Courses


Executive Speaking Experience

Learn how to deal with anxiety and develop poise and presence, prepare for different audiences and gain confidence in your own personal style. Get hands-on, interactive exercises, personalized one-on-one coaching, and written evaluations through ten or more videotaped practice sessions. Develop audience connection, real-time response and buy-in. You’ll learn how to handle confrontational issues and respond to Q & A with authority. It’s one-on-one coaching and critiquing with a true “laboratory” approach.  All of it allows you to practice and think on your feet.


Winery Hospitality Sales Training

Featuring practical, step-by-step exercises, group activities and coaching, participants learn how to maximize the revenue potential of each tasting room visitor while building strong bonds with them. Using the structured techniques of relationship sales, skills taught in this workshop lead to greater customer satisfaction and sales. Attendees receive worksheets and practice sessions throughout the day to lock-in new skill-sets immediately. Having cemented the lessons in workshop, they apply their newfound skills in their own tasting rooms, restaurants or hotels. Past graduates have doubled wine club signups and revenues.

View recent Forbes article on Lynda Paulson’s training: “A Wine Sales Trainer Pits Her Views Against Digital Marketing”

Enroll Now

Join more than 600 wineries and 100s of business leaders who’ve graduated from our courses

Questions? Just call Lynda Paulson at 775.530.6119

Contact Info

Serving Napa and Sonoma

Phone: 1.775.530.6119


Upcoming Events

  1. Wine Glass with some wine outdoors

    Winery Hospitality & Relationship Sales Training

    November 20 @ 9:00 am - 4:30 pm
  2. Man Speaking to Audience in room

    Executive Speaking Experience

    January 16, 2019 @ 8:30 am - January 17, 2019 @ 5:00 pm
  3. Wine Glass with some wine outdoors

    Winery Hospitality & Relationship Sales Training

    January 22, 2019 @ 9:00 am - 5:00 pm


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