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ALL APPROPRIATE CDC HEALTH SAFETY RECOMMENDATIONS FOR COVID-19 WILL BE FOLLOWED REGARDING MASK WEARING AND SOCIAL DISTANCING. NO ONE SHOULD ATTEND TRAINING WHO HAS EITHER TESTED POSITIVE WITHIN 72 HOURS OF TRAINING DATE OR FEELS UNWELL.

Train the Trainer Training

Learn how to teach the Winery Hospitality & Sales Training workshop to your own sales team. This is an advanced course ideal for key personnel within large tasting room hospitality sales teams to learn how to conduct team training. Participants must be graduates of our Winery Hospitality & Sales Training course to attend Train the Trainer.

They receive step-by-step training on teaching the skills taught in our sales training course. They learn the techniques; different learning styles; and how to adjust their own coaching to match those of participants. Most importantly, they learn how to track the results of their efforts with their own students.

What to expect

  • Learn how to provide effective winery hospitality sales training to your own team.
  • Use specific training techniques to match different team members’ own learning styles.
  • Build an internal sales training program tor your team’s success!
  • Learn how to stimulate motivation and build trust.
  • Build loyalty among team members and your winery.
  • Learn effective teambuilding games.
  • Receive all necessary assignments and worksheets for step-by-step instruction.
  • Develop tools to aid employee reviews and give them empowerment.
  • Learn how to instill accountability and give acknowledgement for success.
  • Coach staff using positive reinforcement methods to ensure new skills become
    stronger, increasing sales results.The course includes all teaching materials, guides, worksheets and exercises to take the sales training course back to your winery.

This unique course can provide long-lasting growth and sales results for your winery as your internal trainer can continue observing progress and coaching staff skills beyond the formal workshop. Trainers will also have the option to brush up on their own skills and consult with us on their own ongoing training skills as need arises.

View/download Train the Trainer course description (PDF)

We have seen great results —phenomenal! The staff is motivated and feels like they
have the support, they are regularly helping each other out…we could not be more
happy.

Aaron Feaver, Long Meadow Ranch Winery