Develop the power to communicate effectively with the public under high-stress circumstances. Executives owe it to their organizations to spend time preparing for the Anderson Coopers of the broadcast business. Cooper’s response to this? “It makes perfect sense to me because business people should have every opportunity to make the best case they can for themselves.” Preparation cannot be overemphasized. Learn how to remain calm, focused and on-point while surrounded by bright lights, cameras, an array of recording equipment, and a phalanx of reporters, producers and staff scurrying around you.

Develop the power to communicate effectively with the public under high-stress circumstances. Executives owe it to their organizations to spend time preparing for the Anderson Coopers of the broadcast business. Cooper’s response to this? “It makes perfect sense to me because business people should have every opportunity to make the best case they can for themselves.” Preparation cannot be overemphasized. Learn how to remain calm, focused and on-point while surrounded by bright lights, cameras, an array of recording equipment, and a phalanx of reporters, producers and staff scurrying around you.