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Latest News2022-05-04T13:44:03-07:00

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Covering topics from public speaking and presentation skills to sales skills and winery hospitality.

Relationship Sales Success: Telling Stories to Sell More Wine

Romancing the Grape, Stories and Words that Sell, Evoke and Enhance We're all hardwired to remember stories, particularly simple, well-told ones. On the other hand, when was the last time you remembered the details about a wine "with 30% malolactic fermentation, 3 daily punchdowns, aged in 50% new French oak barrels, unfined and unfiltered"? Huh? Those words may mean [...]

Relationship Sales Success: Handling Objections and Tough Situations

Handling Objections and Tough Situations “We’re just tasting,” is the most common objection tasting room professionals hear to trial close inquiries. The reason(s) for the objection may be many: Your guests may truly be only tasting to enjoy ambiance with no intention to sign up for clubs or make any purchases. But they may also be giving you [...]

Relationship Sales Success: Selling a Wine Club Membership

Selling Wine Club Memberships The majority of wineries now focus their business model on growing their direct-to-consumer (DTC) business. At the core of that strategy is converting winery visitors to club members, where they will receive extra care, focus and attention, to retain as loyal customers.  Selling wine club memberships, in addition to on-the-spot wine purchases, may be [...]

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