Our Articles
Covering topics from public speaking and presentation skills to sales skills and winery hospitality.
Relationship Sales Success: Selling a Wine Club Membership
Selling Wine Club Memberships The majority of wineries now focus their business model on growing their direct-to-consumer (DTC) business. At the core of that strategy is converting winery visitors to club members, where they will receive extra care, focus and attention, to retain as loyal customers. Selling wine club memberships, in addition to on-the-spot wine purchases, may be [...]
Relationship Sales Success: Use Your Personality for a Great First Impression
Use Your Personality for a Great First Impression It’s showtime, baby! You are on stage. When someone comes through that door, look up, smile, and say something like, “Come on in!” Or, just say, “Welcome!” Then reach out to shake their hands, tell them your name and ask for theirs. The first impression that you make to arriving [...]
