Books

Books2018-11-16T17:57:56+00:00

BOOKS

Romancing the Grape  NEW!

Relationship Selling for Hospitality Professionals

Romancing the Grape” should be in every tasting room!

Christina Frakes, St. Francis Winery

by Lynda R. Paulson

Nowadays as the wine industry has become so much more competitive, relationship selling “on the ground,” at the winery is more important and more effective than ever. A handbook of tips, exercises and suggestions, this book will enhance tasting room hospitality staff communication skills so that guests will never forget their visit to your winery and won’t leave the tasting room without purchasing wine! The reader will learn all about “relationship selling,” which will come quite naturally once the reader understands the fundamentals. It’s all about the host or hostess as a unique, personable, enjoyable human being.

Romancing the Grape - book cover

Do visitors leave your winery with great memories AND bottles of your wine? How many recommend your tasting room experience to their friends? How many join your wine club on-the-spot?

Romancing the Grape teaches hospitality staff to create unforgettable experiences for every one of your tasting room guests, while dramatically improving your bottom line. Through skill-building exercises in each chapter, readers learn to engage in personal ways, and winery hosts and hostesses learn to sell wine in a way that turns guests into lifetime customers.

View Lynda Paulson on KSVY 91.3 FM’s “Wine Women Radio Hour” talk about the 3 top tips she’d give to tasting room hospitality staff to close more sales:

View/Download the “Romancing the Grape” book flyer (PDF)

View an Excerpt from the book on Handling Objections (PDF)

View recent Forbes article on Lynda Paulson’s book: “A Wine Sales Trainer Pits Her Views Against Digital Marketing”

Buy at Amazon

Purchasing multiple copies? Contact Lynda for details!

Praise for Romancing the Grape

I am happy to report that we doubled our wine club sign up goal after the workshop.  We are off to a great start!

Nicole Pattalochi, Director of Hospitality, Archery Summit Winery

Seventeen years later, I am still channeling your guidance, wit, tools and enthusiasm for hospitality and public speaking. I prepare, scenario build, program for the most positive outcome and connect with my audience! You are a great coach!

Teresa D'Aurizio, Vice President Sales & Marketing, ZD Wines

We’d read you were good, but in no way were we prepared for the dynamic workshop we experienced. Your rave reviews started during the first break and two weeks after, the Foundation is still receiving calls. Our members have reported excellent results.

Karyl Hammond, New York Grape & Wine Foundation

I personally have benefited from Lynda’s training on several occasions, and am forever grateful for the tools she has given me. Her classes are fun, dynamic and life changing. I would highly recommend Success Strategies to any organization looking to improve the effectiveness of their team.

Kim Stare Wallace, President, Dry Creek Vineyard, California

We have seen great results—phenomenal! The staff is motivated and feels like they have the support, they are regularly helping each other out…we could not be more happy.

, Long Meadow Ranch Winery

Time spent in Lynda’s workshops pays dividends for years.

Greg Ralston, General Manager, Wine Creek LLC

View/Download the “Romancing the Grape” book flyer (PDF)

View an Excerpt from the book on Handling Objections (PDF)

View recent Forbes article on Lynda Paulson’s training: “A Wine Sales Trainer Pits Her Views Against Digital Marketing”

Buy at Amazon

Table of Contents

Here’s a sneak peek at what you’ll find inside:

How to Use This Book | Relationship Selling

You are the Message, the Star of the Show |  Greet Every Guest, Every Time | Making the Connection | Asking the Right Questions |  Getting to Know You
Enthusiasm Sells | Your Body Talks | Listen to Yourself
Stories That Sell | Words that Sell, Evoke and Enhance | Beautiful Bouquets
Bridges | Nail-Downs | Stand Out in Your Field | Food, Wine and the Seasons | In the Buying Mood
Close the Sale with Conversation | Trial Close | Direct Close | Visionary Close | Recommendation Close | Assumptive Close | Reminder Close | Acknowledge Every Sale

Where is the Gift Shop? | Phone Sales | Tune Up Your Voice | More Conversation
Big Groups | At the Tasting Bar | Bring in the Expert: Teamwork! | Speaking at Special Events | Separate Tables | Winemaker Dinners

Relax and Listen | Tough Questions and Objections | Grumbles and Complaints

Welcome to the Family | Retention

Reinforcing the Sale | Good-bye and Thank You

View/Download the “Romancing the Grape” book flyer (PDF)

View an Excerpt from the book on Handling Objections (PDF)

Buy at Amazon

Lynda R. Paulson

Lynda PaulsonLYNDA R. PAULSON has received widespread recognition across the U.S. as a communication skills and public speaking coach for decades. Her popular in-house and public Winery Hospitality & Relationship Sales Training workshops are legendary throughout the wine world, as she has worked with more than 600 wineries in California, Oregon, Washington, New York, and Canada. Highly participatory, the workshops involve discovery of communication strengths, and above all, developing relationship sales expertise. Find her sales and hospitality expertise captured now in this new book, complete with exercises and advice direct from her workshops.

“I wrote this book because I could not find one book to specifically address relationship selling by the hospitality professional. Nothing! What is more important than being good at what you do? GETTING BETTER! This book, no matter your experience in wine educating and selling, will move you to your next level. You ready for that?”

View/Download the “Romancing the Grape” book flyer (PDF)

View an Excerpt from the book on Handling Objections (PDF)

Buy at Amazon

Contact Info

Serving Napa and Sonoma

Phone: 1.775.530.6119

Web: SuccessStrategiesInc.com

Upcoming Events

  1. Wine Glass with some wine outdoors

    Winery Hospitality & Relationship Sales Training

    November 20 @ 9:00 am - 4:30 pm
  2. Man Speaking to Audience in room

    Executive Speaking Experience

    January 16, 2019 @ 8:30 am - January 17, 2019 @ 5:00 pm
  3. Wine Glass with some wine outdoors

    Winery Hospitality & Relationship Sales Training

    January 22, 2019 @ 9:00 am - 5:00 pm

NOW AVAILABLE!

Romancing the Grape - book cover
Buy on Amazon