Winery Hospitality & Relationship Sales Training
Latest Past Events
Train the Trainer
Flamingo Resort 2777 4th Street, SANTA ROSALearn how to teach the Winery Hospitality & Sales Training workshop to your own sales team. This is an advanced course ideal for key personnel within large tasting room hospitality sales teams to learn how to conduct team training. Participants must be graduates of our Winery Hospitality & Sales Training course to attend Train the Trainer. They receive step-by-step training on teaching the skills taught in our sales training course. They learn the techniques; different learning styles; and how to adjust their own coaching to match those of participants. Most importantly, they learn how to track the results of their efforts with their own students.
Winery Hospitality & Relationship Sales Training
Flamingo Resort 2777 4th Street, SANTA ROSALearn how to build strong connections with tasting room patrons. Develop the skills to uncover visitor needs and wants. Learn how to recognize verbal and non-verbal buying signals. Practice dealing with challenging customers. Become skilled at using trial closes and creative up-selling. Learn to sell benefits instead of features, going beyond basic wine educator roles. Perfect the art of asking the right questions leading to your masterful close.
Winery Hospitality & Relationship Sales Training
Cakebread Cellars 8300 St Helena Hwy, RutherfordLearn how to build strong connections with tasting room patrons. Develop the skills to uncover visitor needs and wants. Learn how to recognize verbal and non-verbal buying signals. Practice dealing with challenging customers. Become skilled at using trial closes and creative up-selling. Learn to sell benefits instead of features, going beyond basic wine educator roles. Perfect the art of asking the right questions leading to your masterful close.
