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All classes available for private, customized training only in 2024!
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2021-09-08T20:48:01-07:00By Lynda Paulson|
Learn how to build strong connections with tasting room patrons. Develop the skills to uncover visitor needs and wants. Learn how to recognize verbal and non-verbal buying signals. Practice dealing with challenging customers. Become skilled at using trial closes and creative up-selling. Learn to sell benefits instead of features, going beyond basic wine educator roles. Perfect the art of asking the right questions leading to your masterful close.
2020-02-18T20:25:48-08:00By Lynda Paulson|
On the Romance with Wine Country Is the romance over between wine country and its visitors? This question was posited last week by Rob McMillan, of Silicon Valley Bank, as he posted an email he’d received from wine country visitors. Despite being long-time, repeat-visitors over many years, the guests expressed a desire not to return in the future due to the poor hospitality they received. Repeat customers over several seasons told McMillan that they had bad experiences at 12 of 15 wineries visited and were not thanked for being club members at any of the wineries to which they [...]
2020-02-02T02:11:10-08:00By Lynda Paulson|
Learn how to build strong connections with tasting room patrons. Develop the skills to uncover visitor needs and wants. Learn how to recognize verbal and non-verbal buying signals. Practice dealing with challenging customers. Become skilled at using trial closes and creative up-selling. Learn to sell benefits instead of features, going beyond basic wine educator roles. Perfect the art of asking the right questions leading to your masterful close.
2019-12-09T01:19:42-08:00By Lynda Paulson|
Learn how to build strong connections with tasting room patrons. Develop the skills to uncover visitor needs and wants. Learn how to recognize verbal and non-verbal buying signals. Practice dealing with challenging customers. Become skilled at using trial closes and creative up-selling. Learn to sell benefits instead of features, going beyond basic wine educator roles. Perfect the art of asking the right questions leading to your masterful close.
2019-09-14T22:20:38-07:00By Lynda Paulson|
Learn how to build strong connections with tasting room patrons. Develop the skills to uncover visitor needs and wants. Learn how to recognize verbal and non-verbal buying signals. Practice dealing with challenging customers. Become skilled at using trial closes and creative up-selling. Learn to sell benefits instead of features, going beyond basic wine educator roles. Perfect the art of asking the right questions leading to your masterful close.
2019-08-21T20:00:20-07:00By Lynda Paulson|
Learn how to build strong connections with tasting room patrons. Develop the skills to uncover visitor needs and wants. Learn how to recognize verbal and non-verbal buying signals. Practice dealing with challenging customers. Become skilled at using trial closes and creative up-selling. Learn to sell benefits instead of features, going beyond basic wine educator roles. Perfect the art of asking the right questions leading to your masterful close.
2019-08-28T16:16:19-07:00By Lynda Paulson|
Learn how to build strong connections with tasting room patrons. Develop the skills to uncover visitor needs and wants. Learn how to recognize verbal and non-verbal buying signals. Practice dealing with challenging customers. Become skilled at using trial closes and creative up-selling. Learn to sell benefits instead of features, going beyond basic wine educator roles. Perfect the art of asking the right questions leading to your masterful close.
2019-08-28T16:16:20-07:00By Lynda Paulson|
Learn how to build strong connections with tasting room patrons. Develop the skills to uncover visitor needs and wants. Learn how to recognize verbal and non-verbal buying signals. Practice dealing with challenging customers. Become skilled at using trial closes and creative up-selling. Learn to sell benefits instead of features, going beyond basic wine educator roles. Perfect the art of asking the right questions leading to your masterful close.
2018-12-03T05:41:44-08:00By Marcia Macomber|
Learn how to build strong connections with tasting room patrons. Develop the skills to uncover visitor needs and wants. Learn how to recognize verbal and non-verbal buying signals. Practice dealing with challenging customers. Become skilled at using trial closes and creative up-selling. Learn to sell benefits instead of features, going beyond basic wine educator roles. Perfect the art of asking the right questions leading to your masterful close.
2018-12-03T05:48:38-08:00By Marcia Macomber|
Learn how to build strong connections with tasting room patrons. Develop the skills to uncover visitor needs and wants. Learn how to recognize verbal and non-verbal buying signals. Practice dealing with challenging customers. Become skilled at using trial closes and creative up-selling. Learn to sell benefits instead of features, going beyond basic wine educator roles. Perfect the art of asking the right questions leading to your masterful close.
